

Can Marketing Save the Planet?
Paul was recently interviewed by Gemma Butler and Michelle Carvill for the Can Marketing Save the Planet? podcast.

Paul Skinner shortlisted for a 2023 Business Book Award
I was absolutely thrilled to discover that The Purpose Upgrade has been shortlisted by the Business Book Awards 2023.


Does marketing need a Purpose Upgrade?
In The Chartered Institute of Marketing’s first podcast episode of the New Year Paul Skinner was interviewed by Ben Walker alongside...


The Purpose Upgrade on the Inside Outside Innovation show
Brian Ardinger interviewed Paul to explore the relationship between purpose and innovation and how we can harness purpose as a more...


Paul Skinner on the Neil Wilkins Podcast
The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how...


Working on Purpose radio show interview
What is a Purpose Upgrade? How does it differ from other ideas about corporate purpose? What are some of the best examples and how can we...

Ed Mayo reviews The Purpose Upgrade
Ed Mayo is the CEO of the London-based charity Pilotlight and former Secretary General of Co-operatives UK, former Chief executive of...


Paul Skinner interviewed on Building Brand You podcast
Paul was recently interviewed by Kym Hamer, international business coach and personal branding expert, for season 5 episode 12 of her...

The Purpose Upgrade on The Whole Marketer podcast
In episode #83 of The Whole Marketer podcast, in partnership with The Marketing Society, Abigail Dixon interviewed Paul to help her...


Book launch for The Purpose Upgrade
On September 22nd we came together at Daunt Books in Marylebone to celebrate the launch of Paul Skinner's second book The Purpose...