February 12, 2020

It's always inspiring to engage with the brilliant team at Business Fights Poverty.

Here is my recent interview with Katie Hyson for the Business Fights Poverty podcast, which covers creating Collaborative Advantage for effective social impact and my take on future tre...

November 14, 2019

Any Admap readers may enjoy my article in this month’s issue​, Brand partnerships: Who's your perfect match?


"The optimal value-creation process is almost always more collective than we realise. Our ability to work with and across the business eco-systems in which we o...

October 24, 2019

The Six Pixels of Separation podcast highlights insights on brand, consumers, technology and how connected we've all become. The show's host Mitch Joel said, 'There are some books that hit my desk and captivate me. That was my reaction to Paul Skinner‘s book, Collabora...

August 2, 2019

I recently had the pleasure of being interviewed by Fiona Jensen on her Market Mentors podcast about: the future of marketing, why my social enterprise Pimp My Cause is a living laboratory of Collaborative Advantage in action and how Collaborative Advantage can he...

June 27, 2019

My most personal and, dare I say, soulful interview so far: Alise Cortez, host of the Working on Purpose radio show, invited me to explore the relationship between purpose and creating Collaborative Advantage. The interview ranges from the spiritual to the practical an...

May 29, 2019

Collaborative Advantage: How collaboration beats competition as a strategy for success is now available in the US and Canada.

As part of the book release celebrations I had the opportunity to be interviewed by Brian Ardinger on the Outside Inside Innovation p...

March 31, 2019

It was a great pleasure to be interviewed by Aidan McCullen for The Innovation Show podcast this week.

This interview takes an in depth look at the book and why Collaborative Advantage is so important at this point in time.

September 17, 2018

In anticipation of the US launch of Collaborative Advantage, I've been interviewed by Richard Davies and Jim Meigs on their US podcast How do we fix it?

The premise of their show is a strong fit for exploring the concept of Collaborative Advantage as it's all about shar...

September 11, 2018

Many thanks to Jeff Brown for a memorable interview about Collaborative Advantage for his award-winning Read to Lead podcast

In the interview I cover:

  • The limitations of Competitive Advantage and how Collaborative Advantage overcomes them

  • Techniques for creati...

August 6, 2018

Marketing Week has featured a review of Collaborative Advantage: How collaboration beats competition as a strategy for success in the Recommended reading section of their July issue.

'A practical guide to a strategy . . . more sensitive to your teams, clients...

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