November 1, 2018

This week I greatly enjoyed presenting Collaborative Advantage at the Lowry Theatre for a special event organised by Amey for their clients and partners.

The purpose of the event was to explore how to build a more collaborative culture across the highways industry and t...

February 10, 2017

In developing countries economic growth almost always trumps climate change mitigation. While this is understandable, wouldn’t it be better to combine the two?

The Climate and Development Knowledge Network (CDKN) have been working for the last several years, hosted by P...

December 7, 2016

I was recently invited to speak at the Women’s Forum Global Meeting in Deauville, France, alongside leaders from many sectors of business and society, including French Presidential candidate Emmanuel Macron, Muhtar Kent, Chairman and CEO of The Coca-Cola Company and Da...

May 2, 2016

Over the course of 2015 the Agency of the Future's spin-off project Pimp My Cause had the pleasure of working with the Nectar card partnerships team at Aimia on the Loyalty for Good Challenge. Through the Challenge the marketers used their expertise in loyalty manageme...

May 2, 2016

Written by Paul Skinner and originally published in the "The Realities Behind the Rhetoric", a case study of the Start Network.

To all appearances John was a teenager slowly losing his way.

Frustrated by a life which seemed an ill-fitting container for his energy, he wou...

April 29, 2016

The Agency of the Future's spin-off project Pimp My Cause has created an exciting partnership with the Institute of Practitioners in Advertising (IPA) through which their cause members can gain support from the top agency leaders participating in the IPA’s in-residence...

May 7, 2015

There are many great small charities in the UK that provide incredible services and opportunities. But they often struggle to get the marketing support they need to grow their organisations and deliver more benefits to the people that need them most.

Through a new partn...

April 23, 2015

Public Health England marketers have supported the work of three great causes through a new partnership with the AoF's spin-off initiative Pimp My Cause.

The Public Health England national marketing team wanted to combine supporting good causes with meeting their ambiti...

March 20, 2015

FoodCycle first charity to benefit from IPA and Pimp My Cause

By Jennifer Faull posted in The Drum on March 17th, 2015.

The Institute of Practitioners in Advertising (IPA) has forged a partnership with Pimp My Cause to encourage more agency talent to work with chari...

January 5, 2015

Image credit Richard Duszczak of Cartoon Studio Ltd.

Through a new Agency of the Future client relationship with the INGO Accountability Charter Company, Paul has been developing a vision for the future of international and global NGOs’ strategy and engaging world leade...

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