April 26, 2020

My next book will focus on the art of repurposing organisations.

My intention when I agreed the topic with my publisher last year was to draw on examples of crises to show how extreme challenges can bring out the very best in us and create a context in which we can find...

November 14, 2019

Any Admap readers may enjoy my article in this month’s issue​, Brand partnerships: Who's your perfect match?


"The optimal value-creation process is almost always more collective than we realise. Our ability to work with and across the business eco-systems in which we o...

June 21, 2018

 Paul Skinner discusses his book Collaborative Advantage ahead of it's publication tomorrow.

Many thanks to John Griffith of Social Video for producing the film.

June 5, 2018

I was delighted to feature as a guest on the Extraordinary Business Book Club podcast to discuss my forthcoming book, Collaborative Advantage: How collaboration beats competition as a strategy for success

Alison Jones the host of the series was kind enough to say: 'Tr...

May 24, 2018

Do you, like me, remember with fondness the iconic British Telecom ad campaign ‘It’s good to talk’?

One of the best ways to learn more about an idea is to talk about it to diverse audiences with varied purposes and interests.

I’ve just returned from speaking about my boo...

May 17, 2016

Istanbul hosts the United Nations’ first ever World Humanitarian Summit on the 23rd and 24th of this month. The Summit is the culmination of several years of global consultations and will bring together humanitarians from across the globe to make important commitments...

May 2, 2016

Written by Paul Skinner and originally published in the "The Realities Behind the Rhetoric", a case study of the Start Network.

To all appearances John was a teenager slowly losing his way.

Frustrated by a life which seemed an ill-fitting container for his energy, he wou...

January 5, 2015

Image credit Richard Duszczak of Cartoon Studio Ltd.

Through a new Agency of the Future client relationship with the INGO Accountability Charter Company, Paul has been developing a vision for the future of international and global NGOs’ strategy and engaging world leade...

April 14, 2014

Paul recently enjoyed giving a talk as part of the Re:Think initiative at the Partners Andrews Aldridge agency. Partners is part of the Engine Group and has been hosting Re:Think, an initiative to challenge conventional thinking and develop new approaches to business....

January 18, 2014

Paul Skinner, founder of the Agency of the Future and Pimp My Cause discusses how marketers can draw inspiration from the life of Nelson Mandela, published on the IAB UK on 9/1/14.

When Idris Elba began the filming of Long Walk to Freedom, he confessed to being terrifie...

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