Made With: John Grant

Agency of the Future collaborator John Grant has recently published a new book, Made With.

Made With shares ideas about the emerging market brands of the Islamic Interland. It charts the emergence of a vibrant new type of brand from the emerging markets. This new type of brand is Made With more concern for design, community and fusion rather than the classic Western brand that is Made by (by Coco Chanel or Steve Jobs) based upon the cult of the ego, icon, author and personality.

The video below is the first of a series showing a conversation from the book launch of Made With between John Grant and Carlos Grande, former editor of the Financial Times Creative Business section and more recently WARC.

The interview is divided into 16 segments, so click on the play button to see the introduction or "play all" to view the whole interview.