Paul Skinner founder of the Agency of the Future has been recognised for the second time as the Chartered Institute of Marketing’s Consultant of the Year.
Diane Earles, Network Manager for CIM, said “Congratulations to Paul, who is a very worthy winner.” Davide de Maestri, Chair of CIM North West, who judged the category sponsored by Ashmore Consulting, said “Innovation is central to both Pimp My Cause and the Agency of the Future – both in terms of business concept and execution. Paul leads where others follow.”
Paul said, “I’m thrilled to have won this award again. I’m a great believer in the power of marketing and most of my work is about showing how it can be used to solve broader business and social problems than marketers are usually asked to address.
This win will be a great boost to my own work as a marketer running the Agency of the Future and to my work enabling other marketers across the profession to enhance their own capabilities by supporting charities and social enterprises with their marketing talent through my social enterprise Pimp My Case.
Having my work recognised by the Chartered Institute of Marketing means a lot to me personally as well, because the CIM played a crucial role in developing my interest in marketing in the first place.”