Business seminar on Collaborative Advantage

I’ve been invited by Helen Bennett, founder of the Business Network, to share insights from my forthcoming book Collaborative Advantage: How collaboration beats competition as a strategy for success at their March 15th seminar at the De Vere Grand Connaught Rooms in London.

The event will include an interactive session to explore how creating Collaborative Advantage can help to rapidly accelerate the growth of your business or non-profit organisation by bringing the fuller, value-creating potential of the outside world inside the organisation.

Customers are the best people to know how they enjoy and can improve their own lives and businesses should be there primarily to help them help themselves.

By developing your organisational strategy around the concept of Collaborative Advantage, creating benefits with customers and the outside world rather than just for them, you can open the doors to greater benefits for customers, more value for the business and better outcomes for society.

In the book I develop a holistic approach to building Collaborative Advantage that can be applied to any business or organisation. And in this session I’ll share an overview of this approach including practical tools from the book including the Outside In framework.