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Video of the Collaborative Advantage book launch

​This is the full video of the book launch of Collaborative Advantage: How collaboration beats competition as a strategy for success at the Museum of Brands, featuring contributions (in order of appearance) from:

Chris Griffin, CEO of the Museum of Brands Ben Stevenson, Commercial Director of EMR

Mark Evans, Chief Marketing Officer of Direct Line Group

Celia Pronto, Chief Customer Officer of Casual Dining Group

Steve Walker, former Chief Marketing Officer of Sony Mobile and Director of Two-sides

Alex Epstein, Chief Marketing Officer of Big Change

Randolph Kent, Visiting Professor at King's College London

Sarah Speake, former Chief Marketing Officer of Truphone and Director of SpeakeUp Michael Martin, Chief Executive of Innercycle

Professor aladin aladin, visiting professor, magician and strategy consultant

Many thanks to John Griffith of Social Video for filming and producing the video.

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