Paul Skinner interview with Professor Alex Edmans

Paul Skinner and Elaine Roberts recently interviewed Professor Alex Edmans, author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit, in a MarketingKind xChange.

The headline question was 'what is the return on purpose?' as Paul and Elaine sought to learn more about Alex’s rigorously evidence-based approach to understanding the value of purpose in business.

You can watch the full 90-minute interview below.