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Purpose Begins at Home

I recently wrote the article Purpose Begins at Home for CXO magazine.

Here is a short excerpt: The current disruption facing society and the economy could leave us asking ‘What’s the point?.’

But while a deeply changing context may take the ground away from not only businesses but entire sectors of economic life, confronting emergent realities head-on can also be a source of renewal, rejuvenation and innovation.

“We may find our greatest purpose by leaning into our most pressing challenges.”

Many of the most successful businesses were launched during our most difficult times. As commentators have been keen to point out, AirBnB, Disney, FedEx, General Electric, HP, IBM and Microsoft – to name just a few – were all founded during periods of recession.

You can read the full article here.

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