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You're Probably Wrong: Collaborative Advantage

I recently enjoyed debating the merits of Collaborative Advantage vs. Competitive Advantage on Social Media Week's You're Probably Wrong show.

Together with Neil Davidson, CEO of HeyHuman, and Jossy Pilgrim, Planning Director at HeyHuman, we explored the questions 'what if competitive advantage has had its day?' and 'how can collaborative advantage make a difference for your business and brands?'.

You can watch the full episode here:

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